The third leg - Accounting!

You are a small business owner. You know you need to spend time, effort, and money marketing your service or product. You know you need to spend time, effort, and money producing your product or servicing your customers. Great. But there is a third item many business owners don't like to think about. That missing link is the ACCOUNTING function.

Think of any business, regardless of size, as a 3-legged stool. One leg is marketing. One leg is production/service. What is the third leg that balances the stool? Accounting.

Without the accounting function, most businesses will fail. While you may want to keep your profits to yourself or your shareholders, it really isn't the best idea if you want to take off and soar with your business. You really will benefit with someone reviewing and letting you know where you stand profit-wise at least monthly. If you don't know where you are now, how do you know how to get to your goals? A road map showing where you want to be is great when you are driving. But first, you need to know where you are so you can choose the best route. The same goes for your small business.

An outside party such as an outsourced bookkeeper is the just person to provide that information to you. I have no personal interest in your business, and will be able to objectively give you information about your business, such as helping to create budgets, and doing analysis so that you do know where you are at the end of each month. Knowing this information now will allow you to steer your business toward your goals by making adjustments now, rather than wondering what happened at the end of the year when you can't reach those goals.